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Exclude URL query parameters

URL query parameters are part of a website’s URL and they usually store a value. Digital User Tracking records any change of URL as page view events. These events appear in a customer’s journey as navigation entries. To prevent Digital User Tracking from recording and displaying the values stored in URL query parameters, add the query parameter names to the excluded URL query parameter list.

Add URL query parameters to exclude

  1. Under Exclude URL Query Parameters, in the Query parameter field, add the query parameter to exclude. By default, no query parameters are added.
  2. Click Add parameter. The added parameter appears below the Query parameter field.
  3. To edit a query parameter, remove it and add the correct parameter with the required changes again.
  4. To delete a query parameter, click cross-mark .

Use cases and examples

Use caseExample URLsQuery parameter to exclude

Avoid misrepresentation of multiple page visits in the customer journey for the same webpage.

https://example.com/product?id=123&utm_campaign=summer

https://example.com/product?id=123&utm_campaign=winter

utm_campaign 

Prevent breach of security or privacy compliance.

https://example.com/reset-password?user_id=12345&token=9a8b7c6d5e

user_id

Remove irrelevant web navigation context that commonly generates a high number of page views.

https://example.com/products?page=2&filter=onsale&sort=price_asc

page, filter, sort

Remove appended parameters from external services for a same webpage

https://example.com/contact?ab_test=A

https://example.com/home?chatbot_id=12345

ab_test, chatbot_id

Avoid misrepresentation of repeat visitshttps://example.com/login?session_id=abc123xyzsession_id