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Participant data overview

Participant data consists of string-based custom attributes (key-value pairs) used to persist temporary or flow-specific information in the conversation record. Unlike flow variables in Architect, which are not stored after a flow ends, participant data remains available within the conversation record. Because it is stored as a semi-structured text blob, it is best suited for a cross-flow logic and runtime decisions, rather than for analytics or reporting.

For data related to conversation context or customer information, use custom attribute schemas within the Conversation or Customer Profile objects to enable better search, filtering, and analysis.